01Whitepapers and technical design
In a recent blockchain application programme, the first work was not coding. It was reading whitepapers, creating a clear whitepaper and translating cryptography into a design that developers and stakeholders could understand.
02Business case and market proof
Once the technical direction was clear, the focus moved to competitors, market size, product cost, volumes and the proof needed to make the business case credible.
03Product and application design
The value of the blockchain concept was split into products and features, with detailed application and product design documents that could guide real development work.
04Creation plan and full cost model
The programme plan detailed competencies, team capacity, sequencing, architect and developer workload, office costs, meeting costs and all practical financial details of creation.
05Market adoption plan
With marketing and sales input, the adoption plan identified market obstacles, buyer understanding, awareness-building steps and the activities needed to move adoption forward.
06Investors, ROI and proof of concept
With the whitepaper, technology design, application designs, product plans, business cases and adoption plan in place, investor discussions could focus on ROI, ICO returns, proof of concept and launch preparation.